Lossless compression does not remove any of the data, but also does not reduce the size of the data. Lossy compression removes data that isn’t needed, such as the number of colors, thereby reducing the size of the image.
Type of compression used in the plugin: Plugins may offer lossy and lossless compression to help you reduce file size without sacrificing the quality of images. In addition to that, for the image optimization, you should consider the following: When choosing a plugin for WordPress, you should pay attention to its features, when each is updated, and which versions of WordPress and page builders it is compatible with. What to Look for in a WordPress Image Optimizer Plugin? With the image optimizer plugin, making backups will be much quicker. With the image optimizer plugin, you are able to increase the loading speed. These are some of the main benefits of optimizing your website images: WordPress image optimizer plugins allow you to upload images to your website without compromising its speed. The solution is to optimize your images with an image optimizer plugin so that they take up way less space. However, the larger your image file sizes are, the longer it will take your web page to load. Likewise, 1200 px by 800 px can also be a good place to start. To provide a better experience for your visitors, you should use a slightly higher resolution (150 – 300 kb) and larger dimensions for the featured image. Experts don’t recommend uploading large images, as they can make your website too slow, with the result that your visitors may choose to leave and find an alternative. 
However, the downside to uploading images to your website is that it could slow down the loading time for your visitors. If you are an owner of an online store or you have a blog, you must include HD images to drive higher engagement or sales.
According to research, articles with photos get 94% more total views, which is why many popular websites like Facebook, Amazon, Twitter, Pinterest encourage you to use them. In this age of visual culture, images have become a crucial part of websites, and experts recommend that images be used in all articles.
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